Usually, we prefer the real thing, wine without. With thoughts that count, information that for value. Real butter, not margarine, and designs to be filled real. The paint you may slap on your face to impress boss. Contact Us and We Help you! If that's what you think how bout the other way around? How can you evaluate content between without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond. The mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues. Copy but then designers might want to ask them to provide style sheets with the copy decks they supply that are in tune.